“You can fool all of the people all of the time… If the advertising is right and the budget is big enough”.
– Hollywood producer Joseph E. Levine
Marketing and promotion are crucial in all aspects of business. In the film industry however, it may be regarded that these factors have even more significance. The reason for this is due primarily to the short life span of a theatrical movie release.
The average time a film is in cinemas ranges from 6-8 weeks, which is not long. After that, there is usually a couple month gap before the film reaches video rental and customer shop shelves. In order for this process to happen, filmmakers must bear in mind many factors before beginning to work on their project. If they simply jump into a film out of passion, not knowing anything about the industry, consumers, target audiences, methods and tools of promotion etc, they are destined for failure. One in a million films comes out successful bringing a ‘big-bang’ to the industry, made by pure amateur follow-through. Innovative ideas can make this easier, but the truth remains, without marketing and promotion, even the most passionate and hardworking person’s film has a microscopic chance of becoming noticed, let alone attain financial success.
With the help of marketing methods and promotional tools presented on this blog, one will get a glimpse of the sour reality, and tough nerves it takes to handle and tackle this uncanny business. You have to be witty, tough and have an excellent script – the most important starting point many amateur filmmakers do not realize.
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