Marketing Methods and Promotional Tools: Creative Strategy – 5/12

Posted by on Jan 24, 2013 in Blog | 0 comments

Film Titles

An interesting and intriguing title may be the most single effective element in a broad marketing spectrum pertaining to a given film’s campaign program. Due to the fact, film titles are always being dished up to ‘consumers’, whether it be on TV, print ads, or outdoor advertising, a thought-provoking film title is very often the sole reason why a person may end up going to the cinemas to see that movie. It is widely said, within the industry, that despite a title often being a what is known to be ‘working title’, as soon as the first take is shot on set, that title begins to revolve publicity, hence the significance of its name is extremely important from the very beginning of the movie making process.

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