Marketing Methods and Promotional Tools: Creative Strategy – 3/12
Copy Lines Key copy lines are extremely important in the creative strategy process. Key copy lines are slogans or short sentences intended to catch a potential viewer’s attention. Here are a few great examples: 1. Society’s uneasy reaction with technology is the theme of Warner/DreamWorks 2001 release of A.I. Artificial Intelligence with the advertising text, “His love is real. He is not.” This slogan makes us ponder the question how can love be real if he is not? How can something artificial love? How can something without feelings feel?...
read moreBubble Film Review
Set against the backdrop of a decaying Midwestern town, a murder becomes the focal point of three people who work in a doll factory. At only 73 minutes in length, Bubble is a short feature film directed by Steven Soderbergh in 2005 which reflects on the lives of three working class people living in Parkersburg, West Virginia and Belpre, Ohio where the movie was also shot. What is fascinating is that the three main characters centered on Bubble’s plot – Martha, Kyle and Rose are all citizens of this region in the USA and are not professional...
read moreAlone Film Review
Maria is a beautiful but troubled woman adrift in a city in southern Spain. She drinks, smokes and steals, desperate for oblivion and angry at the entire world. Emotional rescue arrives in the form of her own mother, who comes to stay with her daughter when Maria’s father needs surgery at the hospital in town. The mother cooks, crochets and befriends the man downstairs while patiently trying to reach out to her daughter, whose bitterness is no match for the mother’s love and devotion. The film Solas beautifully portrays the loneliness we all...
read moreBlack Venus Film Review
Black Venus is the powerful true story of Saartje Baartman, a South African woman who was brought to London by her master to be exploited as a sideshow attraction. Free and enslaved at the same time, the “Hottentot Venus” became an icon in the slums, eventually ending up in Paris as a sexual slave and the subject of dubious scientific study. Acclaimed director Abdellatif Kechiche (The Secret of the Grain) brings Baartman’s tragic yet unforgettable tale to life in this “supremely accomplished journey”. The “Hottentot Venus” is played by Cuban...
read moreMarketing Methods and Promotional Tools: Creative Strategy – 2/12
“Prepared for the first almost-free parliamentary elections in Poland in 1989, the [election] poster shows Gary Cooper as the lonely sheriff in the American Western “High Noon… It was a simple but effective gimmick that, at the time, was misunderstood by the Communists…. Cowboys in Western clothes had become a powerful symbol for Poles. Cowboys fight for justice, fight against evil, and fight for freedom, both physical and spiritual. Solidarity trounced the Communists in that election.” – Lech Wałęsa, president of Poland, 1990-95 The...
read moreMarketing Methods and Promotional Tools: Intro – 1/12
“You can fool all of the people all of the time… If the advertising is right and the budget is big enough”. – Hollywood producer Joseph E. Levine Marketing and promotion are crucial in all aspects of business. In the film industry however, it may be regarded that these factors have even more significance. The reason for this is due primarily to the short life span of a theatrical movie release. The average time a film is in cinemas ranges from 6-8 weeks, which is not long. After that, there is usually a couple month gap before the film...
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