Marketing Methods and Promotional Tools: Creative Strategy – 11/12
Pan Media Advertising/ Promotions Overview Movie promotion is extremely broad via tie-in promotions. Tie in promotions or cross promotions are when a film and certain brand/company agree in supported themselves at their places of function representing both companies/products. These may include: Fast-food restaurants, carmakers, national store chains, consumer electronics, and mobile phone-service providers. A key issue is that tie-ins have to match the consumer bases of the partner companies good and vice-versa. In 1998 for example, DreamWorks’s Small Soldiers received a PG-13 rating instead...
Read MoreMarketing Methods and Promotional Tools: Creative Strategy – 10/12
Testing Advertising and Trailers Presently, television commercials and trailers are the most important promotional materials because they are proven to be the most effective in selling movies to consumers. A cost to test anywhere from 3 – 10 TV commercials in front of several hundred moviegoers, costs between $12, 000 – $14, 000 USD. Nowadays, film trailers sometimes provide a summary of a film, meaning they give away too much of what happens. Certain marketing specialists see this as a poor strategy because there is nothing left to the imagination of the viewer. Others see using this...
Read MoreMarketing Methods and Promotional Tools: Creative Strategy – 9/12
Market Audiences The majority of films, or at least those produced by major film studios; focus on the segment of the American population who are regular moviegoers (see movies in theatres a minimum of 6 times per year). This segment consolidates to 35% of the US population at the moment. In addition, approximately half of that population is 12 – 29 years of age which is the group that generally speaking, helps assess a films financial success in the longer run. The four main groups film marketers divide the population into are: Male/Female and Over 25/Under25. Hollywood executive Paul...
Read MoreLook at Me – directed by Katarzyna Jungowska
Look at Me dir. – Katarzyna Jungowska ‘Look at Me’ is a 30 minute debut film written and directed by Katarzyna Jungowska. It is also the production debut of recognized Polish actress Grazyna Szapolowska. In order to make “Look at Me”, Katarzyna Jungowska entered a script competition for 30 minute feature films in which, upon winning the competition, the most talented young directors receive financial support for their first feature film. In 2010, the jury of Munk Studio honored Katarzyna Jungowska’s screenplay and she was given the prize money to make her film possible. ‘Look at Me’ is...
Read MoreMarta Marzecka
Marta Marzecka – actress and stunt performer Born: September 20, 1985 Education: 2012 – The Ludwik Solski State Drama School in Cracow, branch in Wroclaw, Department of Puppetry Skills: • choreography stage combat (melee combat, sword, rapier) • dubbing, voice-over skills • acrobatic improvisation • text interpretations • dance, singing, swimming, driving • languages: Russian, Italian, English, Polish Actor Reel: Stunt Reel: More info available at:...
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